Designing the Study Experience for Nursing Exams
Boardly is an AI-powered exam prep platform that helps nursing students prepare for board-style exams such as NCLEX-RN, NCLEX-PN, and APRN specialty certifications.
Role
Sole UI/UX Designer
Industry
EdTech, MedTech
Duration
8 weeks
Overview
Boardly is an AI-powered exam prep platform built to help nursing students prepare for board-style exams such as NCLEX-RN, NCLEX-PN, and APRN certifications.
The goal of the Boardly web platform was to create a clean, trustworthy, and motivating web presence that:
introduces the product,
communicates its unique value, and
drives users to start their 7-day free trial of the app.
This wasn’t a redesign but a complete product inception: from defining the user experience, designing the brand visuals, and delivering developer-ready screens for launch.
🎯 Project Objective
Establish a clear brand identity that appeals to nursing students.
Design a website that explains how the app works and why it matters.
Drive conversions to app download or free trial signup.
Maintain a visual connection to healthcare professionalism — clean, calm, and credible.
🧩 My Role
Lead Product & UI/UX Designer
Responsible for:
Web Information Architecture
UX copy and messaging hierarchy
Visual direction and responsive UI design
Developer-ready Figma prototype
Tools: Figma, FigJam, Notion (content structure), Webflow (handoff)
Timeline: 2 weeks
🩺 Design Foundation
Target Audience
Nursing students preparing for NCLEX and APRN exams.
Users aged 18–40, tech-comfortable, studying on mobile or desktop.
Motivations: structure, feedback, and measurable progress.
Brand Tone
Calm confidence — no intimidation.
Empowering, supportive, and credible.
Visuals that feel academic yet friendly.
💡 Design Process
1. Research & Strategy
I conducted a quick competitive analysis (UWorld, SimpleNursing, BoardVitals) and interviews with three nursing students.
Insights:
Students wanted clarity, not complexity.
They valued platforms that gave rationales and weak area feedback.
Visual overload was a common turn-off.
2. Information Architecture
Focused on scannable content and conversion:
Home → Features → Testimonials → Pricing → FAQ → Start Free Trial
3. Wireframes
Started with low-fidelity layouts emphasizing scroll rhythm: short headlines, simple CTAs, strong visual cues.
4. Visual Design
Colors: Indigo + Teal (trust + energy)
Typography: DM Sans (approachable)
Imagery: Real nursing environments, calm, confident faces.
CTAs: Clear and motivating “Start Free Trial” and “Explore Features.”
💬 Reflection
This project was about trust and simplicity, building a visual story encouraging nursing students to feel capable and supported.
Instead of selling features, the design guided them toward confidence and a clear first step: starting their free trial.
Key Skills
Product Positioning through UX
Information Architecture & Copy Strategy
Visual Identity Design
Conversion Optimization
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